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Tag Archives: priming

Notes on Daniel Kahneman’s Thinking, Fast and Slow

Business/ExecutiveBy Steve LounsberryJanuary 14, 2019

Daniel Kahneman’s Thinking, Fast and Slow is an intriguing book about the biases of our intuition. That is, we assume certain things automatically without having thought through them carefully. Kahneman calls those assumptions heuristics (mental shortcuts that ease the mental load of making a decision). Certain heuristics lead to muddled thinking and errors of judgment. Kahneman…

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